SWIPES.

This is probably the hardest thing for me to write because every client is different. Most I can have a good laugh with and a chilled out chat about their needs and how I can help them - some are just cold and don't like to engage in much conversation, often sending me one word replies to my emails. My theory is they have probably been screwed over online a few times before so are wary. I can sympathise because we've all been screwed over in this business at one time or another - if you haven't then you're one of the lucky ones :)

So these are the swipes I use, again you need to adapt them to your style.

The email below is the first one I send after they have ordered a Hook Package. I find about 70% will email me back with a problem and ask for my help / service before I email them the 2nd time.


Hi [First Name]

Thank you for ordering (Package Name), you won't be disappointed. My name is (Your name and a little bit about yourself and what you do). I will be contacting you by email every couple of days to keep you updated but if you have any questions at all then please feel free to contact me. My best email is [Gmail]

Kind Regards
[Your Name]



I send the second email 2 days after the first, this gives me time to do some research. I check their website, I see if they have a video, Google Maps, a Social Media Presence, I pretty much research anything I can and make notes about the services I may be able to sell them. Depending on what I find out will shape this second email. It's likely you will find many things that you can sell them but only choose one service to talk about. I will use Neil again as an example, I found that I could probably sell him 7 additional services, at the time of writing this I have now sold him 3. So below is the second email I sent him and his response:-


FULL CONVERSATION:-


Hi Neil

Please forgive me if you think I am touting for business (I'm not) but I noticed you have a video on Youtube for your business, it's a nice looking video but isn't optimized at all which is a shame because videos are easier and quicker to get to Google page 1 than websites. If you want we can sort that out for you and get it ranking on page 1? It will only take us about 2 weeks. This will involve you giving us access to your youtube account, we will optimize your video, write a press release and submit it to high PR news agencies, we will also turn the press release into a PDF and submit it to document sharing websites which will provide the backlinks needed to get your business seen - if you are interested the cost is 59. If you're not then there was no harm in asking :)

Regards
Gradi


Hi Gradi,

Sounds good, does this mean that you would be getting me 2 clickable links on page 1 of google for the selected keywords?

Im just a little confused thats all, would you get 

a) my website (with the 100 ebay purchase)

And 

b) my youtube video ( with the 59 you mention in the email.

If so you say you can get the video on page 1 in 2 weeks.

How long do you think it will take for my ebay purchase to get on page 1?

Sorry for all the questions Gradi,

Many regards Neil.



Hi Neil

Yes you will have 2 clickable links on page 1 and yes videos take a shorter time to get to page 1 with the correct backlinks pointing to it. Your Ebay purchase for your website will take 30-60 days to get to page 1 (which was mentioned in the description) as there are more backlinks required hence more work to be done.

My thought was we could still use the learningladies.co.uk for your video because it is already being re-directed to your longer domain name. If you decide that you want me to do it I would need the video file and your youtube login. May I ask who made the video, it's pretty funky? 

Thanks
Gradi



Hi Gradi,

That sounds a good idea to me to use the shorter url,

Im still at work at the moment,

When im home i will email you the video file which is on my computer.

The file was made by a guy on ebay, i will forward you the link also.

And also get the money posted over to you via paypal for the video seo,

Thank you once again Gradi,

Neil



Hi Neil

OK sounds great - speak to you later.

Thanks
Gradi


So there you have it, a very simple conversation, nothing put on, just telling him about a service that will benefit his business in a casual way, answer his questions and BOOM I got the sale :) A couple of days later do the same with another service, as long as the service you are offering benefits them and their business you will have no problem getting the sale, just be yourself :)





 
  